Create a fixed prompt set

Use category, alternative, comparison, integration, pricing, and use-case prompts. Keep the set stable so week-over-week changes reflect visibility movement rather than different test inputs.

Record source URLs, not just mentions

A brand mention without a citation is weaker than a mention linked to a product page, review page, or guide. Track cited URLs and identify which source type Perplexity prefers for each query.

Use results to update pages

If competitors are cited because they answer a pricing or integration question better, add a direct section and supporting proof to your own page.

Apply the workflow

Use the tools below to turn this guide into a concrete audit, schema block, answer snippet, or content brief.